Ah, Valentino. A synonym for Italian flair, unapologetically elegant silhouettes, and effortless luxury that has captivated the hearts of fashion connoisseurs for decades. And yet, even the most noble fashion houses are not immune to the fickle moods of global markets. The latest data for 2024 reveals that the brand’s revenues dipped by a modest, albeit noticeable, 3 percent—settling at €1.31 billion.
In a world where every strand of cashmere is valued like spun gold, such a figure cannot be ignored. Naturally, according to the brand’s official statement, this decline occurred “amidst a challenging and complex landscape.” How exquisitely phrased—the brutal realities of market fluctuations cloaked in the language of haute elegance.
Interestingly, Valentino appears to be embracing the zeitgeist. The brand’s direct-to-consumer segment, with a notable emphasis on e-commerce, rose by 5 percent and now accounts for a striking 70 percent of total revenue. A testament, perhaps, to the fact that even the most discerning clientele are now willing to add a Rockstud bag to their virtual carts. Online sales alone grew from 11 to 15 percent—a nearly 37 percent leap. Bravo, dear Valentino—you’ve entered the digital age with poise and dignity.
Less visible, but no less strategic, was the house’s quiet recalibration of its wholesale segment. Valentino opted for what it called a “rebalancing,” trimming this channel by approximately 20 percent in favor of “a more focused distribution through integrated partnerships.” In plain language for mere mortals: less mass, more exclusivity.
Is this a temporary wobble, or part of a grander, more deliberate transformation? Only time will tell. One thing is certain—Valentino has no intention of surrendering its place in fashion’s aristocracy. Even if, for now, it must ever so slightly loosen the belt of its silk suit.
Photos courtesy of Valentino
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