TOMMY HILFIGER: NAUTICAL ELEGANCE TO MARK FOUR DECADES OF AN AMERICAN ICON

In a world where fashion so often drowns in the noise of fleeting trends, there are names that endure – unwavering in vision, unshaken in style. For forty years, Tommy Hilfiger has stood as a paragon of American classicism, bold yet sophisticated. Now, in April 2025, the brand sets sail once more, celebrating its nautical heritage with the impeccably crafted Hilfiger Sailing Collection.

This collection is more than clothing – it’s a manifesto. Comprising 22 reimagined pieces – as one would expect from a house that doesn’t do anything by halves – it offers a fresh take on timeless regatta aesthetics and the call of the open sea. Technical sailing jackets, meticulously tailored outerwear, and subtle yet iconic maritime details form a wardrobe with character – closer in spirit to a yacht moored off Cap Ferrat than to a casual weekend by the lake.

Hilfiger proves once again that heritage and innovation are not mutually exclusive. The Sailing Collection pays homage to those who understand that true style isn’t just about what you wear – it’s about how you live. And life, as we know, tastes better with a sea breeze in your hair and a perfectly chilled glass of Chablis in hand.

Will this collection become a new classic? In circles where timeless elegance and an eye for detail are the standard – that’s all but guaranteed.

Among the standout pieces is the Regatta Tech Jacket – a garment that fuses functionality with the kind of aesthetic worthy of a deck chair on a Saint-Tropez yacht. Wind- and water-resistant, accented in signature red and navy, it’s a reminder that sporty elegance can – and should – be refined.

Equally notable is the Sailing Peacoat – a double-breasted masterpiece that would be perfectly at home in the wardrobe of a discerning New York tastemaker. Adorned with anchor-embossed gold buttons and lined with silk, it’s more than outerwear – it’s a sartorial statement.

Then there’s the reinterpretation of the iconic Sailing Anorak from the ’90s – updated with a sleeker silhouette, technical lining, and discreetly placed logo details on zips and drawcords. For those in the know.

When asked about the inspiration behind the collection, Tommy Hilfiger remarked:
“The nautical spirit has always been part of our brand’s DNA. This collection is a tribute to those early seasons, reimagined through a modern lens – for those who love classic style, but live in the now.”

It’s hard to disagree – the Hilfiger Sailing Collection is a line for those who understand that fashion should be both beautiful and intelligent. And, naturally, it pairs best with sun-kissed skin and a casually knotted cashmere scarf.

Photos courtesy of Tommy Hilfiger