The brand grounds, previously known for its experimental footwear, has made its first venture into ready-to-wear fashion. Their debut Fall/Winter 2025 collection, titled “Hypnotic And Uncanny Valley,” blends precise tailoring with deliberate nonchalance, creating an aesthetic that is both unsettling and mesmerizing.
The collection embodies the concept of the “Uncanny Valley”—a term describing an eerie space between the familiar and the unfamiliar, the human and the almost-human. The garments seem to possess a life of their own: fluid, loose forms meet technical details, asymmetric cuts contrast with sharp tailoring. It’s fashion that feels transported from an alternate reality, where everyday life merges with a digital dystopia.
Grounds presents silhouettes that appear effortlessly thrown together yet reveal meticulous construction upon closer inspection. Models glide down the runway in oversized coats, flowing trousers, and structured leather pieces, creating the illusion of figures caught between dimensions. Long, draping sleeves extend past fingertips, sculptural hoods conceal faces, and layered ensembles add depth and movement to the collection.
The color palette is subtle yet striking—cool shades of gray dominate, complemented by muted blues and deep, electric purples. The fabrics merge traditional textiles with innovative, high-tech materials, creating unique textures that shift with movement and light, adding an almost digital quality to the pieces.
This debut in ready-to-wear marks a new chapter for grounds, showcasing its ambition to push fashion beyond the expected. “Hypnotic And Uncanny Valley” is designed for those who seek garments that defy convention—not just in aesthetics but in concept. With this collection, grounds proves that its vision extends far beyond footwear, making the brand one to watch in the future of avant-garde fashion.
Photos courtesy of GroundsThe
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